A blogger wrote five things that they aspire to as a blogger, though I shall just give three.
Blogging is an ongoing conversation
The successful blog strikes up a conversation with the reader, it becomes an ongoing relationship over weeks, months and perhaps years. I have my fave blogs I read, and my blog is on the list of some bloggers too.
If you are visiting, you like that blog, “like” and comment. If you get comments, reply to them. Two irritations for me on commenting:
- Being rude. I left a comment, and the blogger did not like it, they said that I no longer “amused them” and to “shoo”. I was irritated to be treated like a pet dog, so they lost a follower.
- Not commenting. For two weeks I commented on the blog of one person, and they blogged near every day. One problem was they never replied to my comments, I eventually unfollowed.
Ego appears to act as a barrier to developing a relationship with the reader, thus if the blogger pays attention to how they convey their conversation with the reader, and how they treat them, they will be on the way to a successful blog. “Ego” blogs are those where you are talking to yourself in the mirror, the “conversation” blogs are the ones you are talking to people in the room.
A pet peeve of mine is inactive blogs, those blogs that are interesting and the blogger stops blogging, or is so irregular you don’t know when the next blog will be. Be active, let people know how regular you will blog, and keep to that pattern.
I see a blog with lots of chunky text, *gulp*… which is a bit like coming to the gate to deliver a parcel and seeing a large angry dog on the other side. Remember, people sacrifice time from their busy lives to read your blogs. The standard length some people recommend for a blog is around 300 words. Many won’t read a blog with lots of text. Break blogs up with short paragraphs, headings, images, lists; anything to make a blog easy to read.