Honey pots influence many people.
I sat in Colchester Castle Park today and shared a bag of small peanuts with a diverse and large number of animals. My peanuts were a honey pot to squirrels, doves, crows and pigeons. If you want to influence a large number of people then offer a benefit such as a product and service they need, then they will come running.
I visited a friend whose cats had fleas, so I was a walking honey pot to fleas. However, honey pots should be offered on a trade basis of benefit for benefit, where all sides leave the table a winner. The fleas would have left me a loser, I killed four fleas in self-defence. My friend recently resigned as a provider of a free service to a group of people, who made my friend ill. It is the reality that most people have no respect for charity or free benefits, which they abuse and misuse. Honey pots must never be offered free, since they attract parasites, and you need a sustainable honey pot, otherwise no honey pot.
Colchester offers a free honey pot to the people of Colchester to visit, a nature park called Hilly Fields. Too many visitors abuse the park by leaving their litter on the ground. Honey pots need boundaries, enforceable contracts which people agree to before enjoying the benefit offered. Had I owned Hilly Fields, I would have offered the facility only to those that agreed never to litter the park.
In summary, honey pots work best as a business where you offer a benefit that attracts lots of people such as a service or product. You offer the honey pot always on a trade basis of benefit for benefit, since most people will respect this and you also gain a sustainable honey pot. You influence based upon the benefit offered, but also based upon the contract people agree to in order to obtain the benefit. The contract can shape beliefs and behaviours whilst respecting the choice of individuals since they must choose to agree the contract in order to obtain the benefit.