You can earn more through creativity.
A common question that I get when I talk about creativity to people is that they say it is nice, but does it make money? The harsh reality is that money is the centre of the universe, if you have none, you starve.
Most of the creatives I work with in Colchester make their money by using their creative energies in the industries of entertainment or marketing. I however feel that creativity debased to entertaining or manipulating people is a debased form of creativity, but I am realistic that creatives have to make their money where they can.
I currently define creativity as “ability to see, build and action patterns.” The definition is born of scientific research that has largely demystified creativity showing that it is the byproduct of the brain forming new connections based upon new experiences in life. The reverse of creativity is stagnation, and it has a direct correlation to happiness and meaningful purpose for the individual human being.
Pursuit of money without creativity is my version of hell. Despite the current modern mentality to dismiss creativity as useful to money-making, or debasing it to the level of a prostitute for the purposes of entertainment and manipulation, I place creativity at the heart of my business. Creating and running a business from nothing is a form of creativity, my business is my canvas, my business expresses my creativity, which gives me meaning and happiness. I shall explore some of the ways I express creativity in money-making in future blog posts.